What is a link?
One of the most important elements when gaining traffic to your website is naturally getting links from other websites back to yours. A link or hyperlink is the URL that allows a user to navigate to the pages of other websites. If a particular keyword such as SEO Gold Coast takes the user to your Gold Coast SEO site when it is clicked, that means those words are made a hyperlink to your site by the blog owner.
Types of Links
• Internal Links
• External Links
• Do-follow Links
• No-Follow Links
• Image Links
Internal Links
These are the links inside a single website. If a hyperlink takes the user to another page of the same website, it is known as an internal link. The number of internal links in a site is an important factor in site optimisation.
External Links
These are the links that take the user to a web page outside of your own site. It can be a reference site or it can be a helpful article from another website. It is also called an outbound link.
Do-follow links
These are the normal links. The links which pass on the Google PageRank juice to the targeted website are known as Do-Follow or Followed links. All links are Do-Follow in nature until we change something in the code.
No-Follow links
A “rel=”nofollow” tag can restrict Google to pass on the PageRank juice from the host page to the targeted page. These links take the user to the targeted page but it is not considered as new traffic to that site. No-Follow links are used in Sponsored postings.
Image Links
Everyone should have noticed that some images take us to other websites. These are the hyperlinks made with an image instead of an anchor text.